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Bollywood releases fail in festive week

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MUMBAI: Chakravyuh, a film made on the Naxal problem by Prakash Jha, could not move the box office or the male audiences despite having a festive release on Dussehra and an extended Eid holiday that followed on the weekend.

The movie ended its five-day weekend run with Rs 108 million as multiplex audiences could not relate to a theme far away from their world. With a script that offered no scope for romance, music or effective emotions, the film could not find commercial value in the marketplace with a theme that is disturbing many pockets of India which are turning to Maoist philosophy and picking up the guns to protest against class oppression.

Rush proved a disappointment for Emraan Hashmi fans, evident from the fact that the movie netted an opening weekend of just Rs 25 million. There was nothing to identify with the romantic thrillers that Hashmi is known for.

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Ajab Gazabb Love, though aimed at youth, does not have much to show for its first weekend at the box office as it took home just Rs 47 million.

Student Of The Year had a smooth first week. With Dussehra holiday working to its advantage, the film collected Rs 465 million in its first week. The collections were steady in the second weekend as the three new releases proved too weak to affect its prospects.

Shudra The Rising and Janleva 555 were very poor in performance.

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Aiyyaa collected Rs three million in its second week taking its total to Rs 58 milion.

English Vinglish sustained its momentum and collected 35 million in its third week. The film’s three week tally stood at Rs 339 million.

OMG Oh My God! continued to hold its own despite many new releases. The film netted Rs 51 million in its fourth week, taking its total collections to Rs 737 million (excluding Eastern circuits).

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Barfi! collected Rs 7.5 million in its sixth week to take its box office collections to Rs 1.08 billion.

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Hindi

Kridhan Infra enters film production with AI-led feature film

Infra firm debuts AI-powered film marking RSS centenary

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MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.

With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.

The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.

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For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.

The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.

India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.

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“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”

From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.

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