Gaming
Bollywood Icon Sherlyn Chopra signed on MelBet as brand ambassador
Mumbai: MelBet has announced the appointment of Bollywood legend Sherlyn Chopra as its brand ambassador. Known for her fearless approach and dynamic career in film and television, Chopra will promote MelBet in international markets while creating exclusive content for the brand.
Chopra’s success in the entertainment industry, including her breakout role in the psychological thriller “Red Swastik”, has made her a household name in India. She continues to make waves with her web series, music albums, short films, and other creative ventures. As the first Indian to appear in Playboy magazine, Sherlyn’s ability to challenge conventions and embrace bold choices aligns perfectly with MelBet’s innovative spirit.
“I am incredibly excited to become a part of the MelBet family,” Chopra shared. “Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers!”
A MelBet representative expressed excitement about the collaboration: “We are very pleased that Sherlyn Chopra has joined our team! She is not only a talented actress, but also a person who is not afraid to push the boundaries. This quality is crucial because we always strive for innovation and development at MelBet. We are confident that our collaboration will open up new opportunities for our clients and make the MelBet brand even more special for sports lovers, gamers, and those who share an undying passion for the game!”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
