GECs
Bollywood Fashion Awards on 30 April in the US
MUMBAI: this year’s Bollywood Fashion Awards at Xanadu in one of the world’s most impressive casinos, the Trump Taj Mahal Casino in Atlantic City.
India’s Premium Lager will showcase top Bollywood and Hollywood stars, producers, leading fashion designers from India and the US and members of the Indian diaspora in the US.
Chairman of the UB Group Vijay Mallya, said, “Associating with the Bollywood Fashion Awards 2004 is indeed a proud moment for Kingfisher. Kingfisher has always been committed to the recognition of talent and excellence in the fashion industry. The Kingfisher Fashion Awards in India, which we have been presenting for the past four years, has been a stepping-stone for contemporary Indian designers, models and professionals to highlight their talent. Our partnership with the Bollywood Fashion Awards is a natural extension of this commitment.”
The most popular film stars and the hottest models from the most exotic film industry, Bollywood, are all set to dazzle the most exotic spot in America, the Trump Taj Mahal Casino and resort.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
