iWorld
Bodhi Tree Multimedia enters capital market with IPO
KOLKATA: Bodhi Tree Multimedia promoted by Sukesh Motwani and Mautik Tolia which produces content for television, films and digital platforms has reported robust performance in FY20. Being one of the few content production companies to get listed in a decade, the company recently entered the capital market through an IPO on NSE Emerge (SME Platform of NSE).
Despite the pandemic, the company witnessed a turnover of Rs 27.45 crores demonstrating a burgeoning growth. In addition to this, Bodhi Tree Multimedia expects a good FY20-21 with the value of the order book which will be serviced in the coming year.
Bodhi Tree Multimedia founder director Sukesh Motwani said “The entertainment industry boom with the explosive rise in digital OTT content along with an increasing growth television content gives us an unique position to create rooted Indian content for the Indian as well as global market. It’s the best time to be a content creator.”
“The entertainment industry has the distinction of not only qualifying as a recession proof sector, but also as a sector with enormous growth potential. As an established player in creating content for television and films and digital platforms, Bodhi Tree Multimedia continues to demonstrate its resilience in a challenging market. Operating in the entertainment industry with a potential to grow exponentially in the years ahead, the company is all geared to capitalize on this exponential growth potential. Amidst the COVID-19 restrictions around the world and the uncertainty in the global economic outlook, we will continue to focus on growing our business profitably and prudently. The outlook for FY21 looks promising with orders in hand, ” Bodhi Tree Multimedia managing director Mautik Tolia said.
The company’s IPO’s net proceeds will be utilized for meeting the company’s working capital requirements, general corporate purposes and meeting expenses related to IPO. The company has issued 3.90 lakh equity shares at a price of Rs 95 per equity share. The IPO opened for public subscription on 9 October 2020 and closed on 13 October 2020.
As an established player at the forefront of creating differentiated and edgy content on television and digital platforms. Bodhi Tree Multimedia is leveraging its brand in the market for entertainment content. The Company has several shows that are at various stages of development, under production and on air with marquee clients in this space.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
