Hindi
BO: A disastrous week
MUMBAI: It has been a week of multiple disasters at the box office. Purani Jeans, a youth oriented film shot at scenic locations, has not been able to make a mark at the box office. The film barely manages to cross the one crore mark in its first weekend by collecting Rs 1.05 crore.
Angry Young Man and Kahin Hai Mera Pyar have also failed to muster enough footprints to open screenings at many places. Kya Dilli Kya Lahore has met with poor response with negligible figures of Rs 25 lakh to show for its first weekend.
Kangana Ranaut starrer Revolver Rani added little to its opening weekend collections of Rs 6 crore to finish its first week with figures of Rs 8.8 crore. Samrat & Co. is very poor in its first week with collections of Rs 1.4 crore. Kaanchi fares below the mark, its title failing to suggest its theme adding to generally poor promotion of the film. The film has collected Rs 3.6 crore.
Arjun Kapoor and Alia Bhatt starrer 2 States has sustained very well in its second week as well as it collected Rs 24.1 crore taking its two week tally to Rs 84.3 crore. Bootnath Returns has collected 1.2 crore in its third week to take its three week total to Rs 36.05 crore.
Queen has added another Rs 20 lakh for its eighth week to take its eight week total to Rs 58.2 crore.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
