News Broadcasting
Bloomberg TV to look ‘Inside India’ tomorrow
MUMBAI: European news broadcaster Bloomberg Television will air a special Inside India on 25 September . Bloomberg’s Haslinda Amin gives viewers an in-depth look at the challenges confronting India’s expanding economy 60 years after its independence.
Reporting from India, Bloomberg will examine investment opportunities,the debate surrounding India’s special economic zones, India’s retail revolution, the country’s developing infrastructure and the trend of “reverse outsourcing” jobs to the West.
India’s Financial Minister Palaniappan Chidambaram tells Bloomberg’s Amin “India is attracting foreign investors now. Better infrastructure will attract more investors and more foreign investments. This process of economic reforms and economic growth has to continue for at least another 20-25 years before many of our objectives are achieved,” .
In addition to Financial Minister Palaniappan Chidambaram , the programme features interviews with Minister of Commerce and Industry Kamal Nath Wipro chairman Azim Premji, Bharti chairman Sunil Mittal, Suzlon Energy chairman Tulsi Tanti, ICICI Bank’s Nilesh Shah and Citigroup India CEO Sanjay Nayar.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
