News Broadcasting
Bloomberg partners with NDS for interactive broadcast
Bloomberg Television, the global financial broadcast network, has signed an international strategic agreement with NDS Group, a News Corp company.
The first interactive broadcast combining Bloomberg’s services with NDS’ applications will launch on UK’s Sky Digital platform in 2002. Other countries will follow next year, says a company release. Key to Bloomberg’s strategy is NDS’s proven Value@TV suite of applications, an interactive infrastructure for television.
The partnership with NDS, a technology solutions company, will enable Bloomberg, a 24 hour global financial news network, to enhance its interactive services, already deployed in the UK and US cable markets. Initially, says the company, viewers could customize their personal stock portfolios, look up latest share prices, vote on stock market issues, create personalised financial news headlines and view stock market indices, whilst watching the Bloomberg broadcast channel. Future versions may introduce further services by synchronizing activity with the broadcast content and could include options such as fantasy stocks and shares, says the release.
Bloomberg says it chose NDS as its preferred global development supplier as the latter’s multi-platform approach to development is in line with Bloomberg’s own objectives of rolling-out worldwide interactive services on multiple middlewares, says the company.
NDS is currently a key strategic service provider for broadcasters including MTV, QVC, Discovery Europe, Nickelodeon, Music Choice and the UK’s Channel 4 and Teletext.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
