News Broadcasting
Bloomberg partners with NDS for interactive broadcast
Bloomberg Television, the global financial broadcast network, has signed an international strategic agreement with NDS Group, a News Corp company.
The first interactive broadcast combining Bloomberg’s services with NDS’ applications will launch on UK’s Sky Digital platform in 2002. Other countries will follow next year, says a company release. Key to Bloomberg’s strategy is NDS’s proven Value@TV suite of applications, an interactive infrastructure for television.
The partnership with NDS, a technology solutions company, will enable Bloomberg, a 24 hour global financial news network, to enhance its interactive services, already deployed in the UK and US cable markets. Initially, says the company, viewers could customize their personal stock portfolios, look up latest share prices, vote on stock market issues, create personalised financial news headlines and view stock market indices, whilst watching the Bloomberg broadcast channel. Future versions may introduce further services by synchronizing activity with the broadcast content and could include options such as fantasy stocks and shares, says the release.
Bloomberg says it chose NDS as its preferred global development supplier as the latter’s multi-platform approach to development is in line with Bloomberg’s own objectives of rolling-out worldwide interactive services on multiple middlewares, says the company.
NDS is currently a key strategic service provider for broadcasters including MTV, QVC, Discovery Europe, Nickelodeon, Music Choice and the UK’s Channel 4 and Teletext.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
