News Broadcasting
Bloomberg Media expands reach with Brandwidth Mediaè tie-up
MUMBAI: Bloomberg Media, the multi-platform media company for business and financial information, is doubling down on its regional presence with a strategic partnership with Brandwidth Mediaè. The collaboration aims to deliver Bloomberg’s cutting-edge financial intelligence to a wider audience across the subcontinent.
Brandwidth Mediaè founder & managing director Rahul Sood said, “This partnership with Bloomberg allows us to bring unparalleled financial insights to audiences across the subcontinent. We’re excited to deliver Bloomberg’s dynamic and authoritative news to viewers on all screens.”
Bloomberg is globally celebrated for its rapid, precise and insightful reporting on business and financial affairs, empowering audiences with real-time updates and deep market intelligence. “We are excited to introduce not just Bloomberg TV, but also Bloomberg TV+ and Bloomberg Originals, further expanding their reach and strengthening the brand in this dynamic region,” said Brandwidth Mediaè founder & managing partner Rohit Jaiswal.
Brandwidth Mediaè is an independent content, technology, and media sales company, dedicated to helping global brands expand their footprint and monetise their services. It provides high-impact opportunities for businesses to generate new revenue streams and amplify their reach.
With a star-studded roster of partners—including CNN, Al Jazeera and TV Today in broadcast, and Frammer AI & Benchmark in tech—Brandwidth Mediaè continues to build up its presence in the media world. Its latest partnership with Bloomberg Media is set to raise the bar for financial journalism in the region, delivering top-tier insights to an ever-growing audience.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
