iWorld
Bloomberg launches 24/7 news network on Twitter
MUMBAI: Bloomberg Media, the consumer-facing media organisation of Bloomberg, has launched the world’s first ever round-the-clock television streaming service on Twitter.
TicToc by Blooomberg officially goes live on Monday and aims to combine Twitter’s global reach and user commentary with Bloomberg’s news-reporting expertise. The new service will be staffed by a team of 50 editors, producers, social media analysts and marketers, most of which are based in New York. The 24-hour news network has got seven sponsors on board including Goldman Sachs, AT&T Business, CA Technologies, CME Group, INFINITI, SAS, and TD Ameritrade and will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor.
The first interaction of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter, it said in a statement.
“We are seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we are fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience,” Bloomberg Media Chief Executive Officer Justin B Smith said.
“Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what is happening in the world no matter where they are. Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about,” Twitter Chief Operating Officer Anthony Noto said.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
