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Bloomberg integrates Twitter feeds with terminals

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MUMBAI: Financial information platform Bloomberg has integrated real-time Twitter feeds directly into the investment workflows of market professionals.

Bloomberg Professional service subscribers can now monitor and analyze real-time Twitter updates issued by corporations, executives, government officials, economists, commentators, media outlets and other voices that can influence the financial markets.

By incorporating live Twitter feeds directly into its financial information platform, Bloomberg integrates social media content with users‘ existing investment workflow so market participants avoid the disruption caused by monitoring separate systems for different types of market-moving information.

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The announcement follows this week‘s decision by the U.S. Securities and Exchange Commission to allow companies to use social media for corporate disclosures.

“When important news is shared on Twitter, traders and investors need to be able to access it, and validate its importance in order to incorporate that information into their decision making process,” said Bloomberg Professional service head of sales and product development Jean-Paul Zammitt.

“Bloomberg‘s platform now provides this ability, along with the high-quality news, data and analytics our users need and have come to expect from us.”

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Bloomberg classifies tweets by company, asset class, person and topic, making it easy for institutional investors, traders, corporate executives and government agencies to track updates related to a specific industry or market, their portfolio holdings or an online personality.

In addition to searching and tracking relevant financial tweets, users can also create alerts to monitor for unusual bursts of social media chatter about a company.

The Bloomberg Professional service now funnels information from social media channels, corporate announcements, feeds from more than 1,000 news organizations, including Bloomberg News, and content from more than 90,000 websites to help investors make better informed decisions.

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Using this new functionality, subscribers can now create Twitter filters and alerts, monitor what companies are trending, or set alerts for increased levels of social media activity at TWTR<GO> on the Bloomberg Professional service.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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