e-commerce
Blinkit now delivers Apple gadgets in 10 minutes across major cities
MUMBAI: Forget waiting in line at an Apple Store or scrolling endlessly for next-day deliveries—Blinkit has just redefined the meaning of ‘instant tech’. The quick-commerce giant is now delivering Apple products—including MacBook Air, iPad, AirPods, and Apple Watch—in just 10 minutes across multiple Indian cities.
Gone are the days when instant delivery meant just groceries and snacks. Blinkit is putting high-end Apple gadgets on the express lane, bringing premium tech to doorsteps in record time. This service is now available in Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.
Blinkit CEO Albinder Dhindsa shared his excitement about the launch on Linkedin stating, “You can now get MacBook Air, iPad, AirPods, Apple Watch, and other Apple accessories delivered in 10 minutes!”
This move is a game-changer for the e-commerce space, proving that even high-value, premium electronics are no longer bound by traditional logistics. While others still struggle with same-day delivery, Blinkit has once again disrupted the market by making high-speed Apple deliveries a reality.
The launch underscores Blinkit’s ambition to be the go-to platform for everything—from groceries to gadgets. Whether it’s an urgent Apple Watch before a workout, last-minute AirPods for a Zoom call, or a spontaneous MacBook purchase, Blinkit ensures users never have to wait.
The ordering process remains as seamless as ever:
1. Open the Blinkit app
2. Browse the Apple product selection
3. Place an order
4. Receive your Apple device in 10 minutes
With this expansion, Blinkit is making tech as accessible and instant as a cup of coffee. If you ever wanted proof that the future is here, this is it.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
