Applications
Biscoot releases RDB feat T-PAIN Daddy Da Cash
MUMBAI: Biscoot, an offline app store, is now ready with another massive launch for the Punjab market. Biscoot has released the single by RDB ‘Daddy Da Cash’ featuring Grammy award singer-songwriter, rapper, record producer and actor, T-Pain.
The song is the first music single in India to be sold as an app at Biscoot retail stores across the country at price of Rs 30. Shotformats Digital Works gained exclusive rights for the offline and online distribution of the single. The single will be available across Biscoot retail stores in the form of Apps and on biscoot.com for online listeners.
Speaking on this, Shotformats Digital Works MD & CEO Niyati Shah states, “RDB is cutting edge, as a band they are innovative not only with music but also in terms of marketing and release of their album. Shotformats being an innovator loves to work with innovators and therefore I am totally excited about our association with RDB.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
