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Birla Tyres hits the road to glory as Asia Cup 2025 tyre partner
MUMBAI: When cricket fever meets the open road, you know it’s a match made in motion. Birla Tyres, one of India’s most trusted tyre brands, has been named the official tyre partner of the DP World Asia Cup 2025, and it’s marking the milestone with a spirited new campaign film, Rolling with Champions.
The campaign celebrates the shared DNA of cricket and tyres strength, resilience, and the ability to go the distance. In the film, the grit of cricketers collides with the durability of tyres, underlined by the message “where strength meets passion”. It’s a visual ode to how champions, on the pitch or on the highway, keep rolling forward with determination and trust.
Birla Tyres business head Somesh Satnalika captured the sentiment: “Cricket is more than a sport, it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions on the pitch and on every road.”
The DP World Asia Cup 2025 promises high-octane clashes, including the much-awaited India-Pakistan encounter on 14 September, followed by India vs Oman on 19 September, the Super Four from 20–26 September, and the grand finale on 28 September. With audiences across Asia tuned in, Birla Tyres’ association positions the brand firmly in the slipstream of cricket’s unifying energy.
Known for its legacy of performance-driven tyres built on strength, reliability, and trust, Birla is leveraging the Asia Cup partnership to reinforce its connect with millions of fans across geographies. Much like the game itself, the tyres are designed to endure, inspire confidence, and keep the journey rolling.
With this partnership, Birla Tyres isn’t just riding along, it’s driving home the message that true champions never stop moving.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
