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Bira 91 continues partnership with Delhi Capitals for the IPL
Mumbai: Bira 91, has announced that they have continued their partnership with Delhi Capitals for the Indian Premier League. Serving as their official partner for another season, Bira 91 is set to bring a fresh approach to fan engagement for one of India’s biggest sporting events. These partnerships are a true celebration of the fusion of cricket and beer, creating bespoke experiences for India’s new-age consumers.
Cricket and beer have long been considered a perfect combination, with many fans of the sport enjoying a chilled beer while watching their favorite teams in action. The experience of watching cricket with friends, family, or fellow fans is enhanced by the addition of beer, with the shared enjoyment of a few cold ones adding to the camaraderie and sense of occasion. Bira 91 has been a long-standing supporter of cricket, both through its association with the International Cricket Council (ICC) and the partnership with Delhi Capitals last year. The association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.
Bira 91 founder & CEO Ankur Jain expressed his excitement about the partnership and said, “We are thrilled to continue our partnership with Delhi Capitals for yet another exhilarating IPL season. Delhi is home for us and this deep-rooted connection with the city makes this collaboration truly special. As part of the DC Toli, our aim is to create unforgettable experiences for the passionate Delhi fans and make this season even more remarkable than the last.”
Delhi Capitals CEO Dhiraj Malhotra expressed their enthusiasm in renewing their partnership with Bira 91. “At Delhi Capitals, we are constantly striving to innovate and offer our fans the best possible experiences, both on and off the field. We are thrilled to continue our partnership with Bira 91, whose passion for innovation and creativity aligns perfectly with our own. Together, we look forward to another successful season and pushing the boundaries of what’s possible!”
Bira 91 is one of the fastest-growing beer brands in the world, offering a distinct range of flavorful beers. By partnering with Delhi Capitals, the brand aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
