Comedy
Bingo! Comedy Adda Season 2 returns with a bang
Mumbai: Bingo! Comedy Adda season 2 is here to once again provide fun and humour powered by a star-studded cast. In recent years, the show has become the buzz of the town among comedy shows. With a brand new concept, Bingo! Comedy Adda season 2 is jam-packed with all-around entertainment, creating new benchmarks in creative partnerships in the entertainment sector, enthusing viewers and taking the programme to a larger audience.
The show premiered on 2 October and will run until 6 November 2022. It is also available on the Bingo Snacks YouTube page.
Hosted by Varun Sharma, Bingo! Comedy Adda will include renowned celebrity guests with an interesting line-up that will strike a chord with the GenZs. Prominent names like Virender Sehwag, Mouni Roy, Shehnaaz Gill, Yashraj Mukhate, Guru Randhawa, Sharwari Wagh, Divyendu, Manushi Chillar, and stars of social media like Bhuvan Bam, Beyounick, and Ashish Chanchlani will be an integral part of season 2. A special stand-up comedy segment, Original Style Stand Up Comedy, has been included with the who’s who of stand-up comedy like Devesh Dixit, Gaurav Kapoor, Ravi Gupta, Vinay Sharma, Gaurav Gupta, Nishant Tanwar, and Abhijeet Ganguly. These celebrities are invited to enhance the show with their outstanding comic timing and punchlines.
Bingo! Since its inception in 2017, Comedy Adda has received an encouraging response and has emerged as a well-recognized comedy show. The concept has been reworked and expanded into a full-fledged show, brimming with all-around entertainment, setting new industry benchmarks for creative partnerships, and engaging a wider audience.
Speaking on the launch of season 2, ITC foods division snacks, noodles, and pasta head of marketing Aishwarya Pratap Singh said, “Entertaining consumers with fun, light-hearted, and witty conversations has been the motto of brand Bingo!. Bingo Comedy Adda has always held a special place in the hearts of the audience thanks to the outstanding comedic history it has collected over time. The uniqueness of the show lies in the amalgamation of famous personalities, including Bollywood celebrities & digital content creators, with fun-filled comedy shows that an entire family can enjoy together. The diversity of the content of the shows adds to their zing. In Bingo! Comedy Adda Season 2, we have new characters, tales, a new setup, and new talent this time. We hope, season after season, the show’s devoted fan base simply gets bigger and bigger. With this specially curated and enthralling content, viewers are surely going to be left craving for more, just as is the case when they consume their favourite Bingo! snacks.”
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
