Movie Channels
Bindaas to showcase real, unique love stories through Yeh Hai Aashiqui
MUMBAI: Was it only Emotional Atyaachaar which kept you hooked to Bindaas? Then get ready for a fresh dose of Bindaas with Yeh Hai Aashiqui – unique and inspiring love stories. The channel which concentrates on various facets of relationships, with the new entrant will focus on how love triumphs against all odds. The show which hits screens from 25 August is a fictionalised reality.
We want to be at the forefront of youth aspirations and young people’s life, which happens with continuous research says Bikram Duggal
“We want to be at the forefront of youth aspirations and young people’s life, which happens with continuous research. While Emotional Atyaachaar deals with infidelity, Yeh Hai Aashiqui is a unique show with inspiring love stories,” informs Disney UTV Media Networks director-marketing media networks Bikram Duggal.
This BBC Worldwide Productions and Lost Boy Productions’ series will showcase unique love stories that are not talked about much. “For example the series will have a story on how a young boy falls in love with a woman who is stuck in a bad marriage or how a woman falls in love with a terminally ill man. The thought was to showcase the realties and connect with youngsters,” he adds.
Bindaas, through its programming content reflects the needs, aspirations and lives of youngsters. “Our research shows that relationships are the most important aspect of a youngster’s life. And of this unique love stories is what keeps them hooked. To get the best stories, for the past three months, our creative team got on to searching for such unique stories and finally shortlisted the best of the lot,” informs Duggal.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
