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Big Thrill expands into Mumbai and Delhi with new carriage deals
MUMBAI: Big RTL Thrill, the action entertainment channel targeted at male audiences, has launched on digital distribution platforms in Mumbai and Delhi.
In Mumbai and Delhi, the channel has signed deals with In Digital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siti Cable, Home Cable and Star Broadband enabling it to expand its coverage to reach out to over 6.5 million households across both cities.
This move is in line with its business plan of reaching out to audiences across one million+ towns in the Hindi-speaking markets (HSMs) in a phased manner, Reliance Broadcast Network Limited (RBNL) said.
Big RTL Thrill is already available on Reliance Digital TV and other local platforms in Uttar Pradesh including Den, Digicable, Siti Cable, InCable, Siti Cable, Moon Cable and Sea TV.
The joint venture channel between Reliance Broadcast Network and Europe‘s RTL Group that goes with the tag line Action ka Baap showcases the best internationally acquired content dubbed in Hindi.
Targeted at male audiences (15-44 years), Big RTL Thrill promises to offer edge of the seat entertainment with content that ranges reality shows, action series, wrestling, extreme sports, game shows and action movies.
RBNL CEO Tarun Katial said, “Big RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. The Channel, with its distinctive international dubbed content has already outperformed other regional male targeted channels and now makes its entry into the metros of Mumbai and Delhi.”
The channel is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets.
Until now, male skewed entertainment has been sporadically available across channels but there is no channel that caters exclusively and comprehensively to male audiences and their entertainment needs.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
