GECs
Big Magic’s Hindi adaptation of ‘The Middle’ titled ‘Tedi Medi Family’
MUMBAI: The Hindi adaptation of Warner Bros’ The Middle, which will be aired on Big Magic has been titled Tedi Medi Family. The show is slated to go on air from 8 June in the 8.30 pm slot.
Bodhi Tree Productions will produce the 24-part Hindi adaptation.
As was previously reported by Indiantelevision.com, Reliance Broadcast Network had acquired the adaptation rights of U.S television comedy-series The Middle created by Eileen Heisler and DeAnn Heline.
Tedi Medi Family will be produced as a single-camera comedy and will follows the daily commotion of raising a family, in the middle of life. Set in a typical family household in Pune, the series will star Saloni Daini, Ami Trivedi and Iqbal Azad along with Sushant Mohindra and Dharmik Joisar.
Reliance Broadcast Network EVP and business head Ashwin Padmanabhan said, “The consistently amusing and relatable scripts for The Middle are a perfect fit with our channel’s vision. The characters of a mother, father and three children and their universal journey to just succeed with everyday life means that The Middle has fantastic potential to be recreated for an Indian audience.”
Warner Bros. International Television Production senior vice president creative format development and sales Andrew Zein said, “The Middle is an extraordinary comedy. This hugely funny and beautifully captured world of every day family life is a concept relatable to family audiences across the globe. Tedi Medi Family has found the perfect home in Big Magic with its commitment to high quality family comedy.”
The launch of the show is supported by a multimedia marketing campaign, which includes television, digital and social media marketing, outdoor, radio promotions as well as extensive promotion through activation and branding.
Padmanabhan added, “In line with our positioning of being a comedy destination, we hope to expand our channel reach and preference. With original content targeted metros and non metros, both long and short formats yet retaining the quality of being episodic, we shall strive to offer nothing but comedy in various ways to our viewers. We try to bring in assortment of shows that shall be attractive to our core target audience, kids for earlier time bands and young males for late nights. Apart from new content, we have refurbished existing content, made changes in production, look, story, scripting and even producers behind shows.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
