GECs
Big Magic to launch new seasons of ‘Mahisagar’ & ‘Akbar Birbal’ on 22 February
MUMBAI: Big Magic will be strengthening its bouquet of shows with the launch of a new season of Mahisagar titled Naya Mahisagar. Starting from 22 February, the show will be aired at 7 pm.
Additionally, as was previously reported by Indiantelevision.com, the channel is also brining the new season of its popular showAkbar Birbal titled Naya Akbar Birbal, which will also go on air on 22 February in the 7:30 pm time band.
Set in the backdrop of Gujarat, Naya Mahisagar produced by Hats Off Productions, is the show with an amalgamation of fun, fantasy and humour. On the other hand, produced by Nikhil Sinha’s Triangle Company Naya Akbar Birbal is inspired by the childhood folk tales of Akbar and Birbal and will see a lot of drama, suspense and thrill with signature spurts of comedy.
On the launch of new season, Big Magic creative director Bimal Unnikrishnan said, “Mahisagar was a great family entertainer and we wanted our viewers to enjoy a brand new season of this much loved show. With Naya Mahisagar, our idea is to bring forth a hilarious show with a combination of fun, fantasy and humour, appealing to our target audience. We are confident that the new season will be embraced by viewers with the same love and affection.”
“Akbar Birbal is one of the popular show of Big Magic. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016,” he added.
Both the shows will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The radio network will engage with viewers and trade partners locally and nationally through multiple platforms.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
