GECs
Big Magic to launch new mythological show ‘Baal Krishna’
MUMBAI: Taking a cue from the popularity of mythological shows on Indian television, the light-hearted family entertainment channel from Reliance Broadcast Network Limited (RBNL) Big Magic is gearing up to launch a new show called Baal Krishna.
Riding on the channel’s extended reach with its presence on the DD Free Dish DTH platform, Big Magic will launch Baal Krishnafrom 14 March in a bid to amplify its content bouquet for a wider set of audience. The show will be telecast from Monday to Friday at 6:30 pm.
Baal Krishna will delve into the observations and divine life of Lord Krishna’s childhood, from his perspective. Produced by Swastik Productions, Baal Krishna is Big Magic’s second mythological show after Narayan Narayan. The show will take viewers back to the grandeur and royalty of dwapar yug, bringing age-old stories back to life.
Big Magic creative director Bimal Unnikrishnan said, “While viewers have watched shows related to Lord Krishna on the small screen, Big Magic’s Baal Krishna will not only explore lesser known stories, but also deal with widely popular stories about Lord Krishna in a fresh and engaging manner, something that has not been witnessed before. Moreover, with our presence on DD Free Dish, we are hopeful that our rapidly growing reach will translate to a wider audience embracing the new show.”
Baal Krishna will see a multi-media promotional plan across key markets.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
