GECs
Big Magic International enhances content portfolio in the US and Canada
MUMBAI: Big Magic International, launched a year ago, will now beef up its content line up with two new fictional shows ‘Raavi’ and ‘Nadaniyaan’ along with films acquired from Viacom 18.
With a content mix that ranges entertainment shows to daily business news from BloombergTV India, the international channel promises an inclusive and absolute package for its viewers. At start, the shows will be available on BIG MAGIC International – in the United States and Canada.
Through exclusive partnerships, ‘Raavi’ and ‘Nadaniyaan’ will air on Big Magic International in the US with the largest DTH platform – Dish Network and in Canada with Ethnic Channels Group (EGCL).
In the United States, Dish Network will ensure it reaches a sizeable and relevant audience of more than 14.3 million households. In Canada, with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television, the Channel will air across all major platforms like Rogers Cable, Bell DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million households.
Marketing of the shows will see an extensive digital and on air campaign, along with an on ground leg. With Big Magic International’s alliances with large scale events like Shankar-Ehsaan Loy Concert, India Fair, Asian American Fair etc.
Speaking on the announcement, International Business executive VP Soumen Ghosh Choudury said “The new shows on Big Magic International are part of our endeavour to offer a complete entertainment package that appeals to the Indian Diaspora. Both shows add to the robust programming line-up, and meet the entertainment penchants of our audiences. We will, through our Channel, engage with audiences across the mediums of on air, digital and on ground for a more holistic entertainment experience.”
“BIG Magic International being the Variety entertainment channel has marked its presence in USA. These new fiction and comedy shows, and Bollywood movies on the weekend, will definitely add on to its growth and increase its viewership”, said Big Magic International’s exclusive advertising agency in the US market Mediamorphosis co-founder Poulami Mukherjee.
With Ethnic Channels Group as its exclusive partner in Canada, the group’s president Hari Srinivas, said, “Big Magic is poised for greater growth in Canada, and the new programming initiatives will fuel this growth”
The channel’s programming remains an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, dramas, and religious shows handpicked from Big Magic India, along with news from the very credible BloombergTV India.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
