GECs
Big Magic brings back ‘Raavi’ & ‘Nadaniyaan’
MUMBAI: To take the entertainment quotient a notch higher, Big Magic is set to introduce all new second season of its famous offerings – Raavi and Nadaniyaan. Armed with interesting new storylines and engaging characters, the shows are set to enthrall the wide audience base of the channel.
Based on the story of a witty girl who grows up disguised as a boy in a Punjabi household, outwitting everyone and challenging society norms, Raavi will be returning with an interesting new twist as she is now accompanied by a magical mobile gadget that helps her through sticky situations. On the other hand, Nadaniyaan, the tale of three innocent simpletons will be bringing in a fresh perspective with a six year leap.
Raavi and Nadaniyaan are all set to hit the television screens on 28 July and 4 August respectively. Big Magic programming head Uditanshu Meta believes that the primary objective is to not only provide viewers with content that is high on humour but also forge a connection with them.
“Both the shows have emerged as steady favourites and are much loved by the Big Magic’s viewers. And now, with new storylines, a magical intervention in the case of Raavi and an exciting six year leap in Nadaniyaan, we are offering a lot more to the audience in terms of innovative content and interesting programming. Hence with the arrival of the new seasons, we are certain that the shows will hold on to the attention and past loyalty of the viewers and pave the way for future seasons.”
The new leg of the shows will be effectively promoted through Reliance Broadcast Network Limited’s robust marketing arm. Ensuring deeper reach across markets, the launch of the show is supported with an extensive multi-media campaign across television, radio, print, out-of-home and on-ground.
The channel is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
