GECs
Big Magic announces new show ‘Ajab Gajab Ghar Jamai’
MUMBAI: Big Magic is set to launch another comedy show – ‘Ajab Gajab – Ghar Jamai’. The new offering featuring popular faces Himani Shivpuri and Sumit Vats premieres on the channel on 12 May at 9:30pm.
A hilarious comic caper produced by Red Dot Productions, ‘Ghar Jamai’ showcases three generations of the unusual ‘Shaktishaali’ family where the family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her ‘sasuraal’.
The announcement comes soon after the channel unveiled its new packaging and launched ‘Har Mushkil ka Hal, Akbar Birbal’. The channel is also exploring various other programming options that can lend to a holistic light entertainment offering for viewers, drawing more eyeballs.
Reliance Broadcast Network CEO Tarun Katial said in a statement, “The new show is in keeping with our endeavor to offer audiences content in the light entertainment and comedy space. This fun light-hearted drama further enhances our programming offering and we are certain it will be a great value proposition to viewers and advertisers alike. ”
The launch of the show is supported with an extensive multi-media campaign across television, radio, print, digital, out of home, on ground and more, ensuring deeper reach across the markets.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
