Music and Youth
Big FM gets digitally loud with Jay Soni as India’s first Digital Jockey for Gujarat rollout
MUMBAI: Big FM just turned up the volume – not on your radio, but across your phone screen. In a move as spicy as a Kathiyawadi thali, the radio veteran has leapt into the creator economy with India’s first-ever digital jockey (DJ) – and who better to pilot the desi-digital fusion than television heartthrob and proud Gujarati, Jay Soni?
Big FM announced the #DigitalJockey initiative – a hybrid beast fusing the nostalgia of radio storytelling with the pixel-perfect punch of digital content. The launch marks a strategic milestone in Big FM’s ambitious digital playbook, giving audiences something fresher than a Rajkot morning and deeper than a Vadodara poetry jam.
And at the centre of this whirlwind is Soni, donning the DJ (not disc jockey – digital jockey, please) hat for Gujarat Diaries, an all-new series that dives into the state’s untapped tales. From conversations with artists and entrepreneurs to decoding local quirks and centuries-old customs, this isn’t just another travelogue—it’s Gujarat in 4K, with surround sound and sans clichés.
Big FM COO Sunil Kumaran didn’t hold back on the ambition. “We are delighted to introduce Jay Soni as India’s first Digital Jockey representing Gujarat, who will bring a strong local flavour to this concept. This initiative marks a significant milestone in Big FM’s digital journey, as we bring together creators, communities and culture through compelling, platform-agnostic storytelling. With Digital Jockeys, we’re expanding our footprint in the creator economy whilst also boosting client engagement and amplifying the effectiveness of campaigns”, said he.
Soni, who looks equally comfortable narrating anecdotes as he does charming television aunties, chimed in with full-throttle excitement. “I am extremely thrilled to collaborate with Big FM to become India’s first digital jockey. As a proud Gujarati, this opportunity not only lets me explore a new facet as an artist but also to reconnect with my roots in a special way. I am excited to present the charm, vibrancy and stories of my homeland in a fresh, digital format. I am looking forward to bringing unheard stories of the state and celebrating our culture with a broader online audience.”
The series, which will live across Big FM’s growing footprint on Youtube, social media and podcasts, aims to make content as snackable as a fafda-jalebi combo. And with campaigns like #TheSocialStar, MOMfluence, and BIG Dhun in its portfolio, Big FM is turning into a 360° content powerhouse that plays equally well on smartphones as it does on stereos.
Big FM is now betting big – pun intended – on scaling the Digital Jockey format to more regions. Picture local legends, regional vibes, and pan-India reach – all delivered in bite-sized, dopamine-hitting digital drops.
So, the radio might be old-school, but the beat? That’s entirely 2025.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
