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BIG FM announces AI-enabled BIG DHUN platform
Mumbai: AI is not just a mere buzzword; its assuming a central role and reshaping the future across various sectors. Known for being in line with the rapidly evolving technological advancements, BIG FM, one of India’s leading radio networks, is leveraging its offerings under its integrated marketing brand architecture – BIG World, enabling them with the power of AI. Taking a leap, the radio network aims to create a cohesive and dynamic ecosystem that enhances user experience and fosters a deeper connection with its audience. Kickstarting the first leg of its offering, the radio network announces its distinctive AI-driven initiative – BIG Dhun: a custom song generation platform.
Taking personalisation a step further, BIG Dhun is an exclusive AI-powered song-creation platform which will revolutionise the way audiences experience music. The interactive platform will enable users to input different prompts to generate a unique song in seconds. It invites listeners to share specific details reflecting their mood, preferred genre, language, gender, personal story or any chosen theme. The AI platform will generate custom songs that encapsulate the essence of these elements. BIG Dhun is all set to be launched on Friendship’s Day, making the celebrations special for everyone. The songs, crafted with precision reflecting different kinds of relationships that friends share, will be accompanied by touching testimonials. This innovative use of AI not only highlights the technological prowess of BIG FM but also underscores its commitment to foster genuine connections through the power of music and storytelling.
Commenting on the same, BIG FM CEO Abraham Thomas said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive lineup of offerings in this space which we are sure to get all our stakeholders excited.”
BIG FM COO Sunil Kumaran shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”
BIG Dhun anticipates high user interactions, fostering a vibrant and active community. As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
