GECs
Big B on Zee’s Titan Antakshri
MUMBAI: The special episode of Titan Antakshri on Zee Television was made even more memorable for the visually impaired participants with the presence of Amitabh Bacchan. Big B regaled the audience with a rendition of Khalid Hashmi’s “Main Prakash Hoon, ajar amar andhakar ek nirav gunjan”. The poem specifically reflected the fact that blindness in not a drawback.
Zee TV Titan Antakshari has devoted a six-part mini series looking at socially relevant issues like problems faced by the visually impaired, shelter for senior citizens and rehabilitation of street children. The series called Music for a Cause. The telecast of the mini series will start from 23 March at 8:30 pm. The show featuring Amitabh Bacchan will be aired on 31 March.
The show will also feature two visually challenged girls who presented a letter to Bacchan wishing his mother Teji Bacchan a speedy recovery.
Bacchan had himself played the role of a teacher training a visually impaired student to understand the world and stand on her own feet in Sanjay Leela Bhansali’s Black and was touched by the gesture.
Zee Titan Antakshari was brought back on the channel this year after the original team led by Gajendra Singh moved to Star camp.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
