e-commerce
BFM signs MOU with DTDC and DCG for new eCommerce platform in India
MUMBAI: BFM, a new player in eCommerce in China, announced that it has entered into a Memorandum of Understanding (MOU) with DTDC, India’s largest express delivery network, and DCG Tech Limited, an eCommerce tech company founded by DTDC’s promoters and directors, to jointly develop an eCommerce business in India.
The core BFM management team comes from the eCommerce giant players in China and is now extending its cross border eCommerce business in China and India claims a BFM release. DTDC Express Limited, a strategic partner of DPD Group, has been operating over 25 years and covers 10,000 locations. DCG Tech Limited is an eCommerce Tech company operating in India for the last 10 years. The company provides online corporate, promotions and packaging solutions for Indian eCommerce and logistics industry.
According to the MOU with a non-compete clause, a joint venture will be formed to build an eCommerce platform. The cooperation aims to engage the experiences and resources of the companies to allow sellers mainly from India and China to introduce their products to buyers all over the world.
Through the combined effort, a new online platform (BFMe.in) targets to facilitate logistics and fulfilment with the support of DTDC’s international network. BFM will provide marketing and supplier resources in China. Together with DCG Tech, BFM will also provide the knowhow in operating the eCommerce website.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
