Music and Youth
Believe buys out Think Music to boost South India position
Mumbai: Digital music company Believe has acquired Think Music, a South India-based music label. With this acquisition, the company wants to further strengthen its position in South India. “The acquisition will help Think Music accelerate the growth and monetisation of its whole catalogue by leveraging Believe’s digital-first approach, back catalogue optimisation know-how, and technological expertise,” Believe said in a statement on Monday.
The deal will enable Think Music to access Believe’s innovative technologies and expertise to drive video audience development and monetisation short-form video format and leverage Believe’s financial support to expand further its soundtrack acquisition strategy as well, Believe said in a media statement. With the combined subscriber base of both the partners’ YouTube channels, artists will also be able to reach an audience of more than 60 million YouTube subscribers, it added.
“I am confident that we will work together to accelerate Think Music digital growth and provides artists with shared expertise and innovation,” stated Believe India managing director Vivek Raina on the new development.
Founded in 2017, Think Music claims to have launched over 40 debut composers including Santhosh Narayanan, Ghibran, and hip-hop Tamizha. The current management team at Think Music led by Swaroop Reddy will continue to operate after the acquisition and focus on building the catalogue under Think Music Label and overseeing the backend integration.
The acquisition will also expand Believe’s local coverage and as a result, it becomes more organised to help South Indian artists to diversify monetisation sources and grow their audiences at every stage of their career. “Believe’s wide array of innovative, digital-first solutions combined with think Music’s relentless focus on providing the best platform to film, non-film and independent artists soundtracks, will create significant value for all stakeholders,” said Think Music founder Swaroop Reddy.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
