Media agencies
BBH India to manage the integrated creative mandate of Microtek
Mumbai: BBH India, the renowned creative agency from Publicis Groupe India has been awarded the integrated creative mandate of Microtek, a leading name in the power backup and solar solutions industry. After a competitive multi-agency pitch, BBH India emerged as the chosen partner to manage the full-service communications mandate, which includes creative, digital, BTL & activation across all of Microtek business units – including power backup, solar solutions, electricals, EV chargers, healthcare, and more.
Microtek, with its unwavering commitment to innovation and customer-centric approach, has emerged as a trailblazer in the power backup and solar solutions industry. As a market leader, Microtek aims to further strengthen its market position and scale new frontiers with its product offerings. To achieve this, the company has chosen BBH India to be its trusted partner, entrusting them with the responsibility of crafting compelling and impactful creative campaigns.
BBH India’s proven expertise in delivering creative excellence across various disciplines played a pivotal role in Microtek’s decision to award them the integrated creative mandate. With a diverse portfolio of successful campaigns for renowned brands, BBH India has consistently demonstrated a deep understanding of consumer behaviour and the ability to create engaging narratives that resonate with the target audience.
Speaking on the occasion, Microtek director Saurabh Gupta said, “We are delighted to partner with BBH India as our integrated creative agency. Their reputation for excellence, strategic thinking, and creative brilliance aligns perfectly with Microtek’s vision and objectives. We believe that BBH India’s expertise will help us establish a stronger connection with our customers and create a distinctive brand identity in the market.”
Sharing his views on the new partnership, BBH India managing director & COO Himanshu Saxena said, “BBH has the legacy of delivering massive brand transformation stories – globally & in India. Microtek is a proud Indian household brand with a renewed & bold vision to become a full-funnel energy solutions company. We are inspired by the audacious ambition of the Microtek leadership team and hope to repeat our past record of having partnered brands on the cusp of such a transformational journey.”
BBH India will leverage its multi-disciplinary approach, combining creativity, strategy, and data-driven insights, to develop innovative campaigns across various platforms. The agency’s goal is to create a unique brand experience for Microtek, establishing a strong brand presence and driving meaningful customer engagement.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
