News Broadcasting
BBC’s new campaign features network’s achievements
MUMBAI: UK pubcaster The BBC is launching a brand new television marketing campaign in the UK. This will demonstrate the extreme lengths its staff experience daily to produce quality programming for its audience.
The campaign – the first of its kind since 1997’s Perfect Day – will feature real life examples of BBC achievements, large and small. Each trail will feature a different story demonstrating the passion and commitment of individuals working for the organisation – punctuated by the simple endline – This is what we do.
Four trails will launch tomorrow 25 March. Kabul tells the story of John Simpson and his news team’s struggle to broadcast the fall of the Afghan capital when a lorry carrying satellite equipment broke down in the mountains.
Instead of assuming defeat the team dismantled the satellites and put them on donkeys – enabling them to arrive in Kabul 20 minutes before they were due to go live on air. The Office asks the audience: “Who would commission a sitcom from someone who had never written, directed or acted in one before?”, before showing a clip from the hit BBC Two sitcom.
Wall shows a BBC cameraman in action during a conflict between Iraqi and British troops. Snow Leopard tells the story of the search for an animal rarely caught on camera – and the efforts that were made to get it on film for BBC ONE’s Planet Earth.
BBC head brand and planning Helen Kellie said, “What truly sets the BBC apart is the extraordinary lengths our people go to to get great content for our audience. This campaign shows the public some of that magic.”
The campaign, which was developed for the BBC by Fallon, uses existing behind-the-scenes footage – no director or production company was required or involved.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
