News Broadcasting
BBC Worldwide, MEASAT sign agreement for BBC Prime in Asia
MUMBAI: BBC Worldwide and a unit of MEASAT Global Berhad, owner and operator of the MEASAT satellite network, announced an agreement for using MEASAT to broadcast BBC Worldwide’s international entertainment channel BBC Prime into Asia.
The channel is a specially developed version of BBC Worldwide’s international entertainment channel of the same name currently available in Europe, Middle East and Africa and will start broadcasting on 1 December, 2004. The announcement was made at the CASBAA convention in Hong Kong.
BBC Prime will bring the best of BBC entertainment to viewers in Asia, with a varied mix of comedy, drama, life style, talk shows, game shows, music and documentaries. Through the MEASAT-1 satellite, BBC Prime will be offered to TV platforms across the South East and East Asian regions. The channel will be transferred to the MEASAT-3 satellite after launch in mid-2005. The bandwidth has sufficient capacity to accommodate BBC Prime’s plans to provide subtitling for major markets.
BBC Worldwide EMEIA director of channels Wayne Dunsford said, “With MEASAT, we have found a strong and reliable partner to lay the foundation for the roll-out of BBC Prime into Asia and we look forward to a long and successful cooperation.”
MEASAT vice president sales and marketing Paul Brown-Kenyon said, “We are delighted to be able to support BBC Worldwide on this channel. MEASAT-1 provides an excellent distribution platform for BBC Prime across East and South East Asia. It also allows for seamless migration to MEASAT-3 in 2005, a satellite which will reach over 70 per cent of the world’s population through a single beam.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
