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BBC Worldwide launches YouTube channel
MUMBAI: BBC Worldwide has launched Earth Unplugged, a new YouTube channel from BBC Earth, BBC Worldwide’s global natural history brand.
The channel will feature films created for a digital audience by BBC Earth Productions and is set to become a destination site for wildlife and nature.
Earth Unplugged is BBC Worldwide’s first original-content channel for YouTube and forms part of the company’s plans to build a true consumer facing multi-channel network on the platform.
BBC Worldwide MD for BBC Earth Amanda Hill said, “With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire.”
Earth Unplugged has released a trailer for the channel today which can be viewed here: YouTube.com/EarthUnplugged.
On launch the channel will feature videos for seven unmissable new shows:
Earth Juice will bring viewers weekly news discussing the latest discoveries in the natural world and revealing amazing facts that they may never have heard before: from bees that have produced blue honey to uncovering the real life vampires in the animal kingdom.
Meet My Planet is a glossy and intimate look inside the world of people who have been inspired by the natural world. THE mix of people are from explorers, naturalists and filmmakers to artists and musicians – all of whom have a passion for nature.
Deadliest… is a YouTube exclusive spin-off of the BBC’s TV show ‘Deadly 60‘ and features the ultimate showdowns from the planet’s deadliest animals; the most inhospitable habitats and most dangerous forces of nature.
‘Walking with Dinosaurs‘ will see videos specially created for Earth Unplugged – including the sketchosaurus. Meanwhile Earth Files takes iconic nature stories and gives them a unique digital makeover, fusing high-end graphics and surprising music with beautiful photography to create a brand new experience.
Zoo La La will travel the world uncovering some of the most extraordinary animal behaviour and Bugface, part of Zoo La La, makes insects the star of a new show that has to be seen to be believed!
Amazing Animal Babies will feature films of baby animals and will reveal the stories these infants have to tell.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
