DTH
BBC Worldwide in content deal with European ISP T-Online
MUMBAI: BBC Worldwide, the BBC’s commercial consumer arm, has concluded an agreement with European ISP T-Online to provide content for its Video on Demand service.
The agreement will see science, factual and arts programming from BBC Worldwide available to subscribers via T-Online’s Video on Demand portal. Additionally, a selection of the programming will soon be accessible in High Definition (HD) format.
For the introductory price of €1.95, subscribers can view their chosen programme as often as they like within the 24-hour rental period. All that’s needed is a DSL connection, a T-Online tariff and a PC or, for use on a living room TV, a Media Receiver certified ‘Ready for T-Online Vision’.
BBC Worldwide head of German Speaking Territories IIsabelle Helle said, “Video on demand is revolutionising the way the world watches television. Today’s agreement will allow Germany’s T-Online customers to view BBC programmes in an exciting and innovative way. It also further emphasises BBC Worldwide’s commitment to this new and important method of content provision.”
T-Online International’s Burkhard Graßmann, said, “This agreement strengthens T-Online’s place at the forefront of next generation home entertainment, providing our customers with the opportunity to enjoy a range of films and communication services direct to their living rooms. Furthermore, this partnership gives users the possibility to see a number of documentaries in trend-setting high definition quality.”
The announcement with T-Online follows a number of other agreements which BBC Worldwide has secured to provide content for video on demand services to such international VoD providers as Versatel in Holland, Hot Vision in Israel, Ebismedia in Italy and Telefonica in Spain.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
