News Broadcasting
BBC World Service introduces a new musical identity
MUMBAI: For the first time in over seven years the BBC has introduced a fresh musical identity to the BBC World Service.
Composer and musician David Lowe, commissioned to work as a composer-in-residence at the BBC’s famous Bush House studios, created the sounds that now introduce and accompany BBC programmes.
BBC World Service editor Steve Martin said, “We felt it was about time we gave the BBC World Service a contemporary and easily recognisable musical identity. We commissioned David Lowe and he worked very closely with journalists in the newsrooms and broadcasters heard on air everyday. Together they produced sequences which are a perfect fusion of David’s music and our presenters’ familiar voices.
“Some people may question why music is so important to a speech-led broadcaster but music speaks volumes about the personality of our radio station. The innovative musical beds will help listeners to identify and distinguish the BBC on what are increasingly cluttered radio air-waves across the world.”
Lowe said, “I really enjoyed being immersed in the BBC news rooms. I used to work in radio so I really felt at home in this environment. Just being in Bush House amongst people who are themselves creative was also inspirational. The studios are so well designed and wonderfully sound proofed, such a peaceful place to work. All in all a wonderful experience.”
His new music can now be heard at the top of each hour and throughout popular BBC news programmes including The World Today, Business Daily, World Briefing, World Have Your Say.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
