BBC
BBC World launches interactive campaign for the Wheels Awards 2003
MUMBAI: BBC World’s weekly series Wheels has announced the tenth series of Car and Bike Awards – Wheel Awards 2003. The awards will present India’s best cars and bikes launched in past 12 months.
This time on the 24-hour news and information channel has launched an interactive marketing campaign to promote the awards through online media, on radio and in the press. Also for the first time, the channel has announced Wheels Viewers’ Choice Awards for Car and Bike.Shows audience will be choosing the winners.
The awards this year instituted for the Car award section include ten categories. The first eight categories are divided according to the price range and then there is the Wheels Viewers’ Choice Award and the prestigious Wheels Car of the Year Award.
Of the eight bike categories, six will be assessed by price range. They will be followed by the Wheels Viewers’ Choice Award and the Wheels Bike of the Year Award. In addition, there will be the usual fun awards, introduced by Christopher Daruwalla.
The winners will be announced in a special hour-long programme to be shown later this year on BBC World, the BBC’s commercially funded 24-hour international news and information channel.
The news and information channel has launched a competition, offering viewers a chance to win a pair of tickets to the Malaysian Grand Prix in Kuala Lumpur next March if they cast their votes for the Wheels Viewers’ Choice Awards for Car and Bike.
The participants have to log on to the channels site selecting the car and bike of the year and answer three motoring questions. Every week 20 lucky winners will get a chance to win exclusive BBC World merchandise. That’s besides a chance to qualify for the lucky draw for the trip to Malaysia.
According to BBC World, head of marketing Seema Kotecha, “BBC World always attempts to reach out and engage viewers through innovative platforms. The Viewers’ Choice categories are a first for BBC World and will go a long way to building a stronger association with motoring enthusiasts. I hope the big prize of tickets to the Malaysian Grand Prix will create further excitement among Wheels viewers.”
The Wheels Awards 2003 will judge cars and bikes in the Indian market on criteria including price, engine performance, suspension, looks and value for money.
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
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BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
