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BBC Two to launch HD feed on 26 March
MUMBAI: UK pubcaster The BBC has announced that it will launch BBC Two HD on 26 March. BBC Two HD will be available on Sky HD (169), Freeview HD/YouView (102), Virgin Media (187), Freesat HD (109) and BT Vision (852).
BBC One HD was launched on 3 November 2010.
BBC Two HD will replace the existing BBC HD Channel and will be available subscription-free on all digital television platforms offering HD channels.
BBC Two controller Janice Hadlow said, “BBC One HD has already proved to be highly valued by our audiences and I‘m delighted that we‘re able to follow this with the launch of BBC Two in HD. The launch of BBC Two HD will allow us to showcase more of our programmes at their very best – helping to highlight our commitment to high quality, engaging and ambitious programmes on BBC Two.”
The BBC Two HD channel will be a simulcast network version of the BBC Two schedule with a raft of new programmes available in HD for the first time including ‘Paul Hollywood – Bread‘, ‘The Fall‘, ‘Science Britannica‘ and ‘Keeping Britain Alive‘.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
