News Broadcasting
BBC Sport to broadcast Super Bowl
MUMBAI: UK pubcaster the BBC has announced that BBC Sport will broadcast the Super Bowl live, over the next two years, having signed an exclusive free-to-air deal with the NFL.
The two-year deal will also include free-to-air highlights of the NFL London game on 28 October 2007 between the Miami Dolphins and the New York Giants at Wembley Stadium, plus any other NFL London games that may be scheduled for next year.
Super Bowl XLII will be broadcast live from Arizona on 3 February 2008 and Super Bowl XLIII will be broadcast live from Tampa, Florida in 2009.
BBCSport’s Philip Bernie said, “The Super Bowl is one of the world’s great sporting events and we are delighted that, after many years of covering it on BBC Radio 5 Live, we are now also going to be showing it on BBC Television.
“The Super Bowl always attracts great interest and we are really looking forward to providing a new showcase for this huge occasion.”
NFL UK MD Alistair Kirkwood says, “We are thrilled to be announcing a partnership with the BBC. This represents a major landmark in the growth of our sport in the UK and will help us to establish the NFL as a significant part of the sporting landscape here. The BBC’s reputation in the presentation of televised sport is unrivalled and we are very excited about working closely with them.”
In February 2007, Super Bowl XLI reached an estimated worldwide audience of nearly one billion in more than 220 countries as the Indianapolis Colts overcame the Chicago Bears in Miami.
As well as being one of the biggest events in world sport, the Super Bowl is renowned for its spectacular entertainment line-up, featuring performances in recent years by the Rolling Stones, Sir Paul McCartney, Prince, U2, Sting and Beyonce Knowles.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
