News Broadcasting
BBC launches campaign to promote online news in US
MUMBAI: As the US heads for the polls, the BBC has decided to get more aggressive on the marketing and promotions front. The beeb is launching a marketing campaign for its international news site bbcnews.com with online advertising, starting Thursday 23 September in key media across the United States.
The campaign entitled World news, Global views promotes the BBC’s award-winning site to the country’s hard news seekers – the people who, as research shows, are hungry for an international perspective.
An official release informs that the creative for the campaign and online media planning/buying is handled by London-based specialists, Agency Republic.
The highly targeted campaign focuses on sites, which attract hard news seekers, including AOL, MSN, International Herald Tribune, Washington Post, Time Magazine, The Economist and The Far Eastern Economic Review.
For the first time the news agency site Reuters.com has allowed an external company to take over their homepage with a combination of flash animated ads and BBC-branded wallpaper, adds the release.
The BBC is using live news feeds from bbcnews.com in some of its creative executions, including an interactive overlay featuring a map of the world which allows the viewer to select BBC news headlines by region from within the advertising itself.
The bbcnews.com world editor Steve Herrmann said: “The US market is significant to us. A large part of our international audience is based in North America.
“We get a lot of interest and a significant volume of feedback and comment from people in the US, many of them responding to news events through our interactive area, Have Your Say. As the US election approaches, we expect more people to want access to the wider view we can provide.”
The campaign has been designed and the media plan executed by the London-based online specialists, Agency Republic. This is the third bbcnews.com campaign its team has produced for the BBC.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
