Applications
BBC iPlayer Radio app scores high on downloads
MUMBAI: BBC has announced its iPlayer Radio app, launched in October this year, has been downloaded more than a million times. The most popular activity to date in the app has been listening live to The Radio 1 Breakfast Show with Nick Grimshaw.
BBC iPlayer Radio, the new dedicated home for BBC radio, has seen record-breaking audiences since launch, with around six million UK unique weekly browsers, an increase of 30 per cent compared to October 2011 and nearly a third of traffic from mobiles and tablets. Audiences can now wake up to their favourite BBC station and listen on the move, discover the full breadth of BBC content across PC, mobile and tablet, and catch-up on programmes, clips and videos when they want.
On the BBC iPlayer Radio app:
– The Radio 1 Breakfast Show with Nick Grimshaw tops live listening in the morning, with Radio 2’s Chris Evans Breakfast Show and Radio 4’s Today in joint second place
– The most popular on-demand programme to date is Radio 4’s ‘I’m Sorry I Haven’t A Clue‘, with comedy the top search category
– On-demand listening increases in the evening, with dance music shows by Radio 1’s Annie Mac and Pete Tong performing strongly
– After 10 pm, Radio 4 overtakes Radio 1 for live listening, with programmes like Book at Bedtime proving popular
Since launch, the BBC has released a number of updates to BBC iPlayer Radio including the optimisation of the app for iPhone 5 devices, together with improved programme search and the ability to favourite a specific series on the website.
BBC Future Media head of radio and music and audience facing services Andrew Scott said, “With over one million downloads of the app and record-breaking audiences to BBC iPlayer Radio, we are thrilled that more and more listeners can take BBC Radio with them whenever and wherever they want. We’re looking forward to bringing even more exciting features over the coming months, and to launching the app on other mobile platforms in 2013.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
