News Broadcasting
BBC emerges tops in decisionmakers’ survey
BBC World has emerged as the most-watched channel in a decision makers’ survey conducted by market research firm ORG-Marg for the news and information channel. The research sample covered 1,030 executives designated as general managers and above in private companies, public sector organisations and financial firms.
51.7 per cent of those surveyed said that they had watched BBC World yesterday, 73 per cent said that they had tuned into it the past week and 79.3 per cent said that they switched it on in the past month. As compared to this Star News was watched by 71 per cent in the previous week, Star Plus by 65 per cent and CNN by 52 per cent. Discovery, Sony, Zee TV, DD1 were watched by less than 50 per cent of them in the previous week.
BBC World had commissioned a similar survey in 1997 and it has retained its audience since then among decision makers even in 2000. Star Plus has lost two points dropping from 67 per cent to 65 per cent, DD I from 62 per cent to 42 per cent, Zee TV from 58 per cent to 45 per cent.
Additionally, the survey revealed that nine out of every 10 CEOs said that they prefer BBC World to any other channel. Almost a similar number of CEOs said that they preferred Star News.
With convincing research like this, BBC World should have no problems finding sponsors and advertisers for its India specific programming. Or should it? Watch this space.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
