BBC
BBC Broadcast-sketched SCI FI campaign set to launch
MUMBAI: Riding high on the success of shows like Tripping the Rift, Scare Tactics and Mad, Mad House, the US general entertainment channel SCI FI is now launching an on-air branding campaign across the US, conceptualised by BBC Broadcast, the BBC’s commercial creative agency.
The campaign is set to launch 7 June in the US. SCI FI has claimed that the emphasis of the campaign was on humour and imagination. The SCI FI campaign is the maiden American-based project that fell in BBC Broadcast’s kitty after their expansion into the US.
The campaign has a series of four 30-second promotional spots featuring Vince and Steve, two average guys who, when faced with tricky situations, experience what can only be referred to as unexpected “SCI FI moments”.
“This campaign brilliantly reflects these qualities by bringing a level of wit and warmth that people don’t expect from SCI FI. This has been a great creative collaboration with BBC Broadcast that’s given us two characters that capture the imagination and spirit of the channel and that we can continue to develop and have fun with in the future,” SCI FI executive vice president of marketing and brand strategy Dave Howe is quoted as saying in media reports.
BBC Broadcast global business director Nigel Cole said, “Making the characters and scripts wry, relevant and funny was a critical part of the process and involved a close and truly collaborative relationship between the BBC Broadcast team and SCI FI’s creative staff. Overall, the process was as much fun as it was informative and we look forward to future collaborations with SCI FI Channel. The project also served as a great introduction to working with clients in the U.S.”
The four branding spots were directed by popular commercial film director Craig Gillespie and produced by commercial production company, MJZ (Morton Jankel Zander). SCI FI hired legendary Hollywood effects wizards and prosthetic experts from Stan Winston Studios to execute the campaign’s more bizarre moments, and utilized the specialty post-production services of Gray Matter FX.
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
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BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
