BBC
BBC Broadcast dominates International Promax with 33 awards
MUMBAI: PROMAX&BDA, the global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media, presented its 2004 Promax Awards and 2004 BDA Awards in a combined ceremony at New York’s Hilton Hotel & Towers. Presiding over the awards was actor Michael Ian Black, most frequently recognized for his portrayal of bowling alley manager Phil Stubbs in the NBC television series Ed as well as for his hosting work on VH1’s I Love the 70s/80s/90s series.
Jim Chabin, PROMAX&BDA CEO, paid special thanks to TAG’s Anne White and Sci-Fi Channel’s Adam Stotsky for their work on organizing the streamlined production. Following the festivities, Zona Design, Megatrax sound studio and trade publications Channel 21 International and M21 sponsored a post-awards show party at Manhattan’s Crobar.
Highlights from the Promax & BDA Awards Show, which was sponsored by Quantel, included:
BBC Broadcast, the commercial creative division of BBC, dominated the international categories, taking home an unprecedented 33 Promax awards. The creative unit, which recently announced its expansion into the US, picked up 18 Gold and 15 Silver awards for everything from Brand/Image and Program Promotion in virtually every programming genre to directing, copywriting, sound design and print work. In addition to its team awards, BBC Broadcast’s Richard Acton was presented with the 2004 Aerodrome Rocket Award, which recognizes a producer, marketer or designer with four or less years of experience in promotion, marketing or design who is already creating outstanding work.
Other big winners in the international division were Cartoon Network which picked up four Gold, three Silver and one Judges award; while the combined wins of Star Group (four Gold and three Silver) and Star India (three Gold and five Silver), gave the group a family win of 15 Promax awards.
UK’s ITV, meanwhile, bagged six Gold and six Silver while Germany’s Premiere Fernsehen GmbH& Co KG, won five Gold and five Silver.
The Star Group took home the most BDA International Awards, with five Golds, one Silver, one Bronze and three Judges awards, just narrowly inching past Warner Bros. International Television, which picked up six Golds, two Silvers and one Bronze. Close behind were Turner Entertainment Networks Asia with two Golds, four Silvers, two Bronze and one Judges award; Fox Sports Network with five Gold, one Silver and one Bronze for a total of eight BDA International Awards. AXN Latin America earned two Gold, one Silver and five Bronze; while Star Hub Cable Vision Ltd. took home five Golds and two Silvers. NTV Design picked up a total of seven BDA International awards, with three Golds, three Silvers and 1 Bronze.
Among the North American Promax Award winners, several companies tied with a total of 10 awards each. Fox Sports earned seven Gold and three Silver; as did the new digital network VOOM. The WB and HBO both picked up five Gold and five Silver wins; while ABC and Turner Classic Movies both took home four Gold and six Silver awards. Comedy Central earned six Golds and three Silvers, for a total of nine awards.
WCCB-TV, the Fox station in Charlotte, North Carolina, was the big individual station winner, picking up five Gold and three Silver PROMAX awards. Combining the wins of Canada’s CHUM (five Gold and one Silver) with its CityTV (two Gold and one Silver) and MuchMusic (two Golds) subsidiaries makes it the big winner among North American participants with a total of 11 PROMAX awards.
On the North American front, Fox Sports dominated with a total of 19 BDA awards – eight Gold, five Silver and six Bronze. VH1 had a total of 15 awards, with four Golds, nine Silvers and two Bronze; while Fox Cable Networks/Fuel earned eight Golds, four Silvers and one Bronze for a total of 13 BDA Awards.
The PROMAX Awards and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives. PROMAX Awards are awarded to Broadcast Networks (48 categories); Cable Channels and Networks (2 categories); Broadcast Television Stations (40 categories); Cable and Satellite Systems (25 categories); Syndication/Program Distributors (23 categories); Radio Stations (6 categories); and Interactive Media (15 categories). Both PROMAX and BDA Awards are separated into two separate competition groups — International and North American – with many awards further classified by market size.
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
 |
BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
