iWorld
Battlegrounds Mobile India partners with Flux@TheGlitch to elevate brand presence
Mumbai: Popular mobile video game Battlegrounds Mobile India (BGMI), developed and published by South Korean video game developer Krafton Inc has onboarded Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency to create engaging video content for users.
The partnership will focus on disruption driven and industry-first ideas to unleash the full potential of the BGMI brand in the Indian market, by bringing new players from various demographics across India, into the BGMI ecosystem. “The goal is to provide information and inspiration driven content based on awareness and engagement, that will help pull the community of both – the advanced gamers as well as the casual gamers into the game,” said the brand in a statement.
With the increasing availability of smartphones and cheaper data plans, mobile gaming has become one of the fastest growing industries in India.
“The gaming universe is growing exponentially in India, rallied by a majority of mobile gaming players like Battlegrounds Mobile India. As an avid gamer myself, I am super elated with an opportunity to grow the Battlegrounds community in India. The industry is yet untapped in India, and the promise is that of category first innovation and content,” said Flux creative director and the creative lead on the account Tathagata Ray.
“More than a game, BGMI is a part of pop culture and we are more than happy to have it as part of our portfolio. We have put together a team of mobile gaming enthusiasts who’d like nothing more than to work on a brand like this,” stated Flux@The Glitch associate VP- strategy & business Varun Anchan. “What makes this even more exciting, is where we are at as a country when it comes to gaming. The Y-O-Y growth of the gaming industry as a whole and of mobile gaming, in particular, is just tremendous.”
BGMI is a premier, free to play, multiplayer, battle royale game that aims to change the gaming landscape in the country. The mobile gaming industry in India is expected to treble in size over the next four years. Within the first week of the launch of Battlegrounds Mobile India in August this year, Krafton saw nearly 40 million downloads and 16 million Daily Active Users, stated the gaming company.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
