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Basketball beyond borders: NBA’s 2024 blueprint for India: Rajah Chaudhry
Mumbai: The 2022-23 NBA season was the league’s most-watched ever in India. A record 111M plus fans consumed some form of NBA, WNBA or G League content on our broadcast partners Viacom18 and Prasar Bharati. Our localized social media channels also continued to grow, generating +100 per cent impressions and +210 per cent engagement last season as compared to 2021-22.
We concluded the 10th edition of the Reliance Foundation Jr. NBA program a few months ago, which saw participation from close to 7000 kids and 600+ schools. Overall, our grassroots programs have now reached over 11 million kids in India and our youth development programs have produced 20 U.S. high school and college scholarships for male and female players/prospects from India, including 3 Division 1 school scholarships.
We produced a variety of original, localized content to engage fans including This is Basketball starring NBA Brand Ambassador for India Ranveer Singh, which showcases the diversity of the basketball community in India. On the gaming front, through our association with Loco to stream NBA 2K League games in India, we’ve witnessed an encouraging year-over-year increase in viewership. The total views for the last season reached 3.8M plus, registering a 3.7x growth in unique live viewers compared to the previous year. Additionally, with India being one of the fastest growing markets in the world for fantasy gaming, bolstering our presence in this space has been a key focus for us over the last few years. Our extended association with Dream11 for them to continue as an official fantasy gaming partner of the NBA and WNBA in the country is a step in this direction.
We’re also witnessing a growing demand for NBA-branded products in India. To expand our reach, presence, and distribution across the country this year, we recently announced a multiyear collaboration with Bhaane, for them to launch and operate NBAStore.in. The online store offers the most comprehensive selection of official NBA merchandise ever available in the country. We also expanded our existing merchandising partnership with Suditi that will see them create and distribute more officially licensed NBA fanwear in India, available through ShopTheArena.com and at select offline and online retail channels across the country.
Overall, we know there’s a lot more to do, but we’re proud of the progress we’ve made so far and excited about the future of basketball and the NBA in India.
What can be expected from the League in the upcoming year
The 2023-24 NBA season promises to be an exciting one for everyone. We recently concluded our inaugural In-Season Tournament, a new annual competition that’s been introduced to provide all 30 teams with another opportunity to win, engage fans in a new way and drive additional interest in the early portion of the regular-season schedule. And the response we’ve received has been truly encouraging.
From an Indian standpoint, all our endeavors, be it grassroots initiatives, expanding the availability of NBA games and programming, bolstering our presence in the lifestyle space or delivering authentic experiences, are centered on fostering basketball’s growth in the country, and adapting to what our fans need and want. We will continue to prioritize this in 2024.
We strongly believe it is important to get kids playing and learning from sport at a young age, and we are seeing more and more youth interested in playing basketball. Hence, our youth basketball development programs have been and will continue to be critical to our long-term growth in India. We will continue to bolster the structured pathway we’ve built for young boys and girls in India over the last decade to learn the game and maximize their potential. Additionally, as with all our international basketball development programming, we are constantly evaluating how we can best support aspiring players and their needs in the regions where they play. Therefore, we will be expanding our elite basketball development efforts in India from a single residential academy to a scalable model that focuses on providing NBA-trained coaching and development opportunities that will reach a wider group of players across the country. We will share more information as those plans are finalized.
We are also transforming the way fans experience the NBA, offering them multiple touchpoints to connect with the brand. Therefore, going beyond live games, we will continue producing a variety of original, localized content, expanding our presence in the esports and fantasy gaming space, and bolstering our merchandising efforts, to offer a multifaceted and immersive NBA experience.
Lastly, we’re also looking to continue building a community of fans who connect and share their passion for the sport both on and off the court, and grow NBA Style, our lifestyle-focused Instagram platform which showcases the many ways that the league and its players influence and are influenced by music, fashion, art and entertainment.
It’s been a great start to the season, and we have an exciting calendar of initiatives that we’ll announce in the coming months. Our aim is to continue growing basketball in the country and pushing the boundaries of fans engagement through 2024 and beyond.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
