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BARC India launches self service portal for viewership reports
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the self-service portal offers a wide range of TV viewership and audience analytics reports at the click of a few buttons.
The platform, which is targeted at the non-institutional users of BARC India data, will provide on demand access to valuable audience measurement reports basis the special requirement of the customer.
The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customise these reports to suit their specific requirement. The data on the self-service portal can be availed at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending on the nature of the report requested.
“BARC India’s viewership is the currency basis which $5.7 billion worth advertising & content decision are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips,” said BARC India COO Romil Ramgarhia.
While media professionals at various broadcasters, media agencies and advertisers have subscribed to BARC India’s proprietary analytics software- BARC India Media Workstation (BMW), BARC India aims to reach a larger audience of non-institutional and retail customers, who have been requesting the viewership data, such as independent media research professionals, marketing & PR firms, academicians, upcoming media & production houses consultants and investment analysts, among others. The portal can be accessed at https://ssp.barcindia.in/
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
