iWorld
Bangalore is all set to go social
MUMBAI: After the successful debut of Social Media Week (SMW) in India held in Mumbai in September 2013, Bangalore is all set to host this mega global festival.SMW Bangalore will be held between the 17th and 21st of February simultaneously with seven other cities – Barcelona, Copenhagen, Hamburg, Lagos, Milan New York and Tokyo.
SMW is a worldwide festival exploring the social, cultural and economic impact of social media. In just under five years, Social Media Week has become a platform and a community that has grown to more than 100k members in 26 cities around the world.
R SQUARE Consulting, an integrated marketing services agency will be hosting SMW Bangalore. “After the phenomenal success of Social Media Week in Mumbai, we believe that SMW Bangalore will set a new benchmark.Bangalore’s reputation as a cultural melting pot and as the IT capital of the country makes for an optimal combination.”Rohit Varma, Co-Founder and Managing Partner, R SQUARE Consulting said. Thefestival is expected to attract over 5000 professionals,including people from advertising & marketing, brand management, entrepreneurs, start-ups, management students and other communities of relevance and interest. Running community is one such example. “We launched MegaPink in partnership with SMW Mumbai with runners from 40 cities taking part. We are looking forward to a bigger MegaPink that we will launch during SMW Bangalore including more cities and runners just through the social media platform,”Milind Soman, top model and actor said.
Some of the prominent speakers who are expected to be part of the event are Neville Taraporewalla, GM India, Microsoft Advertising & Online,Rishi Dogra, GM Marketing, PepsiCo India, Kiruba Shankar, Blogger, Varun Agarwal, Author and Founder, Alma Mater and Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller.
Social Media Week has partnered with leading media agency GroupM, leading integrated communication consultancy Genesis Burson-Marsteller, India’s first end-to-end brand consultancychlorophyll, Time Out Magazine, Yellow Seed, MxMIndia, Social Samosa, AIESEC and Indigo 91.9 FMto organise the five day event in Bangalore.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
