News Broadcasting
Ballots without breaks Zee 24 Taas readies 72-hour election marathon
MUMBAI: When ballots meet the clock, Zee 24 Taas plans to stay awake. As municipal elections roll out across Maharashtra, the Marathi news channel is gearing up for what it calls its most exhaustive poll exercise yet, a 72-hour, non-stop broadcast powered by 72 reporters stationed across the state.
Under the banner 72 Hours | 72 Reporters | Non-Stop Coverage, Zee 24 Taas will deliver uninterrupted, ground-level reporting from polling booths, counting centres and political nerve centres. The coverage is designed to run seamlessly through voting day, counting and emerging trends, offering viewers real-time updates without pause at every critical turn of the election process.
The initiative caps weeks of campaign-led programming that has seen political heavyweights, decision-makers and analysts cycle through the channel’s studios. For the final stretch, Zee 24 Taas is bringing together its senior editorial voices, trusted panelists and data-backed analysis to go beyond headline numbers and unpack what each development signals on the ground.
Explaining the editorial intent, Zee 24 Taas editor Kamlesh Sutar said the focus is on presence and perspective. With reporters deployed across Maharashtra for the full 72 hours, the aim is to capture local voices, verify developments as they happen and give audiences context alongside speed, rather than treating results as a standalone scoreboard.
In a crowded election news cycle, the channel is betting on scale and stamina. By committing people, time and airtime in equal measure, Zee 24 Taas is positioning its coverage as a continuous civic record, one that follows the vote from first inked finger to final count, without blinking.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
