News Broadcasting
‘Balle-Balle’ claims top slot amongst Punjabi channels
MUMBAI: It has balle-balle’d’ its way to top, or so it claims. India’s first 24-hour non-stop Punjabi music channel- Balle-Balle, launched on 14 October 2002, claims to be the market leader amongst the Punjabi channels.
With it’s reach soaring from 1,00,000 households to one million cable and satellite (C&S) households, 4 + target group, for week 7 March 04 to 13 March 2004, the channel is said to be attracting 34 per cent of the total Punjabi eye balls.
Quoting Tam ratings data, the channel claims that it is, in fact, the most watched channel. With its 33 per cent share, the erstwhile numero uno channel ETC Punjabi is now placed at number two, albeit in a segment of the market
While MH1 is in the third place with 18 per cent of the total share, Alpha Punjabi comes fourth with 15 per cent.
According to the ratings data, Balle-Balle’s reach averages 0.3 TVR in C&S TG 4+ with 2.14 shares. It has garnered 0.29 TVR in TG 15+ C&S homes. The channel claims that in the total market universe group, Balle-Balle has a 1.97 and 1.66 per cent share in TG 4+ and 15 + respectively.
WKFR:11;WKTO:11;YEARFR:2004;YEARTO:2004;DATEFR:07/03/2004;
DATETO:13/03/2004
11:CHANNEL SHARES BY DAYPART / TARGE Target Group
TG_1 TG_2
CS 4+ YRS CS 15+ YRS
Channel TVR Share TVR Share
*PHCHP 1 MN.+ (FROM Universe
Alpha Punjabi 0.28 2.01 0.29 2.08
Balle Balle 0.3 2.14 0.29 2.07
ETC Punjabi 0.5 3.58 0.45 3.23
MH1 0.29 2.09 0.29 2.09
*PHCHP .1 TO 1MN. (F Universe
Alpha Punjabi 0.12 0.85 0.15 1.04
Balle Balle 0.27 1.92 0.23 1.55
ETC Punjabi 0.26 1.88 0.27 1.87
MH1 0.14 0.97 0.15 1.04
TOTAL MARKET Universe
Alpha Punjabi 0.15 1.11 0.18 1.26
Balle Balle 0.27 1.97 0.24 1.66
ETC Punjabi 0.31 2.25 0.31 2.16
MH1 0.17 1.21 0.18 1.26
Interestingly, while Balle-Balle had bagged 1.66 of the total universe shares, ETC Punjabi has 2.16 of channel shares.
While the channel might tout that it is on its way up, what remains to be seen is if it is able to sustains the growth spurt.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
