News Broadcasting
Balle Balle claims to have scaled up on TRP charts
MUMBAI: For India’s first 24-hour non-stop Punjabi music channel- Balle-Balle, which launched on 14 October 2002, one and half years of existence has been quite rollicking one. Or so they claims.
While the channel isn’t yet taking on the big guns of the music industry like MTV and Channel [V], it seems to be beaming ear to ear touting latest TRP ratings. The channel claims that it has delivered 50 per cent more viewership during prime time across all age group and is the most watched channel amongst the age group of 15-44.
Quoting the Tam data for the week 16 – 20 February ’04 for SEC ABC in various age groups, the music channel claims that it is only channel whose viewership remains the same irrespective of whether Gurubani is aired or not.
| AVG TVR | ETC Punjabi | Alpha Punjabi | Balle Balle | MH 1 |
|---|---|---|---|---|
| Indv 25+ | ||||
| Across the day | 0.60 | 0.23 | 0.22 | 0.26 |
| Minus Gurbani | 0.30 | 0.21 | 0.21 | 0.14 |
| Prime Time | 0.26 | 0.37 | 0.30 | 0.14 |
| Indv 15+ | ||||
| Across the day | 0.52 | 0.21 | 0.22 | 0.26 |
| Minus Gurbani | 0.29 | 0.25 | 0.22 | 0.16 |
| Prime Time | 0.25 | 0.34 | 0.29 | 0.18 |
| Indv 4+ | ||||
| Across the day | 0.44 | 0.19 | 0.20 | 0.24 |
| Minus Gurbani | 0.25 | 0.18 | 0.20 | 0.15 |
| Prime Time | 0.31 | 0.32 | 0.30 | 0.19 |
According to the data disseminated by Balle Balle, the channel delivers 50 per cent more viewership during prime time across all age groups, the channel believes that it has a set of dedicated viewers. And is number one music channel during prime time.
While the sales pitch this time on for the channel will surely be about its ability to maintain and gradually build on its viewership base over the past one year, lets wait and watch what more they have on hand.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
