News Broadcasting
Balle Balle claims to have scaled up on TRP charts
MUMBAI: For India’s first 24-hour non-stop Punjabi music channel- Balle-Balle, which launched on 14 October 2002, one and half years of existence has been quite rollicking one. Or so they claims.
While the channel isn’t yet taking on the big guns of the music industry like MTV and Channel [V], it seems to be beaming ear to ear touting latest TRP ratings. The channel claims that it has delivered 50 per cent more viewership during prime time across all age group and is the most watched channel amongst the age group of 15-44.
Quoting the Tam data for the week 16 – 20 February ’04 for SEC ABC in various age groups, the music channel claims that it is only channel whose viewership remains the same irrespective of whether Gurubani is aired or not.
| AVG TVR | ETC Punjabi | Alpha Punjabi | Balle Balle | MH 1 |
|---|---|---|---|---|
| Indv 25+ | ||||
| Across the day | 0.60 | 0.23 | 0.22 | 0.26 |
| Minus Gurbani | 0.30 | 0.21 | 0.21 | 0.14 |
| Prime Time | 0.26 | 0.37 | 0.30 | 0.14 |
| Indv 15+ | ||||
| Across the day | 0.52 | 0.21 | 0.22 | 0.26 |
| Minus Gurbani | 0.29 | 0.25 | 0.22 | 0.16 |
| Prime Time | 0.25 | 0.34 | 0.29 | 0.18 |
| Indv 4+ | ||||
| Across the day | 0.44 | 0.19 | 0.20 | 0.24 |
| Minus Gurbani | 0.25 | 0.18 | 0.20 | 0.15 |
| Prime Time | 0.31 | 0.32 | 0.30 | 0.19 |
According to the data disseminated by Balle Balle, the channel delivers 50 per cent more viewership during prime time across all age groups, the channel believes that it has a set of dedicated viewers. And is number one music channel during prime time.
While the sales pitch this time on for the channel will surely be about its ability to maintain and gradually build on its viewership base over the past one year, lets wait and watch what more they have on hand.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
