News Broadcasting
Balance-sheet, impact, fun is the mantra; Raghav Bahl & Ronnie Screwvala
MUMBAI: At the IAA Knowledge Series held at ITC Maratha in Mumbai today were the two successful entrepreneurs Raghav Bahl and Ronnie Screwvala. Bahl is known for pioneering TV news in India – along with NDTV’s Prannoy Roy – whereas Screwvala (a serial entrepreneur ) is known for building a robust TV and film business which was acquired by Disney in India. Both shared the tale of their journey in the media business. The duo shared their business secrets for young budding entrepreneurs. They also opened up about their plans of their new trysts with media.
Bahl began by saying that his new business venture The Quint was not here to reinvent any business models like he did with CNBC TV18 by creating the business news genre. “We have to bring disruption through superior and quality content. We started CNBC TV18 11 and the revenue line was Rs 4-5 crore. Today, the business news market is worth Rs 400 crore. As equity knowledge goes deeper, investors will come in. The USP has to be content. We have to be independent and the editorial issues have to be edgier and bolder. That’s a big thing.”
“We crossed paths and swords during the launch of the UTV-Bloomberg channel and when the UTV ticker went out through CNBC channel,” adds Ronnie Screwvala.
Both known for their gutsy moves of launching several channels, Bahl pointed out that CNN-IBN and Colors are the two things he made big bet son, while Screwvala is of the opinion that Bindass was a risky decision that he took.
With digital booming in India and emergence of several platforms for content consumption, broadcasters, multinationals and Indian non-media start-ups entering the OTT/VOD space. Screwavala was of the opinion that MNC’s like Netflix and Amazon have figured out that India is a local market and expensive series will not be successful.
“At the core of this is whether the consumer is willing to pay? This will again bring back to the advertising economy or the fee economy. It is not a venture capital game but advertising where it’s always going to be cost-minus. So, that’s the real disruption which will again only happen by the people who really want to shake up this market.”
The two of them accepted the fact that payment gateways are essential make-or-break tools for these services.
“There are too many different businesses. What I think is, you cannot mix content business with OTT business. You have to decide whether you want to be in the content game or in the distribution game. Netflix, according to me, is an exception which proves it. It will have to figure out whether it is a content company else they can end up in the same confusion as Yahoo. If you can build a compelling proposition for a consumer, then everything will follow,” explained Bahl.
But, did we not want to know more of the duo’s impatience and gutsy decisions? Certainly, yes. Explaining the exit Bahl said, according to the regulations, a partner needs to have 51 per cent equity in a business which is not something entrepreneurs are open to as it means giving up control. “I was not allowed to not dilute it further. The regulations are very first-generation thing. It was either diluting ourselves or exiting.”
“Exits cannot be timed. You cannot rewind the clock whether in media or in life. I have no regrets. It is as exhilarating now as it was when I started UTV,” added Screwvala.
Witnessing several ups and downs in the business, both of them shared their success mantras for young entrepreneurs, Bahl said, “Just go by your balance-sheet. Do not go beyond it. Young entrepreneurs should not get seduced by the media. You guys have not become superstars until you do not have a strong balance-sheet. Be resistant to changing times because it’s not a sexy, glamorous field to be in but very stressful.”
“You build what you want to build and stay constant about it and your vision. Today’s ecosystem is forcing you to grow a little bit horizontal, but do not go by what investors want. If you are not curious, then this is not the space for you,” concluded Screwvala.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
